Best for anyone with an iPhone
Apple AirTag (2nd generation)
The biggest finding network, the best close-range direction finding, and the only tag airlines have built a process around. Useless to Android users.
The thing people get wrong about tags is thinking the hardware matters. It barely does. A Bluetooth tag transmits a short encrypted signal a few hundred feet; what turns that into a location on a map is a stranger's phone walking past and relaying it. In an airport baggage hall, on a ramp, in a hotel lobby -- the question is how many of the phones nearby are listening for your particular tag.
Apple's answer to that question is better than everyone else's by a wide margin, which is why this is the recommendation for any iPhone household despite the hardware being unremarkable. Buy a holder with it: the AirTag has no attachment point at all, which is the single most-complained-about thing about it. If you are assembling a flight kit around it, our travel accessories roundup covers the rest.
Specs
- Works on Apple's Find My network, which Apple describes as more than a billion iPhone, iPad and Mac devices
- User-replaceable CR2032 coin cell, rated by Apple for more than a year of everyday use
- Rated IP67 -- up to 1 meter of water for up to 30 minutes
- Second-generation Ultra Wideband chip; Apple states up to 1.5x greater Precision Finding range than the previous model
- Built-in speaker Apple states is 50% louder than the previous AirTag
Good for
- The network effect is the whole product, and no competitor's network is close in airports
- Precision Finding points you at the bag in the last few meters rather than drawing a circle
- Share Item Location generates a link airlines accept -- see the airline section below
Bad at
- Completely useless without an iPhone or iPad; even initial setup requires an Apple device
- No hole or clip -- you need a case or pouch to attach it to anything, bought separately
- No keyring, no clip, and a smooth disc is easy to lose inside a packed bag
